Not speficic aiming at minors

Advertising messages for alcoholic beverages shall not be aimed specifically at minors. More specifically the messages as described in the explanation of Article 3 are not permitted.

Explanation of Article 3

Forbidden advertising messages within the scope of Article 10 of the Advertising Code for Alcoholic Beverages (RvA) are particularly (this list is not exhaustive):

messages in which teenage idols are used;
messages/promotions in which promotional items are used (such as little dolls, cuddly toys, toy cars, games, stickers, buttons, soccer cards, beach toys or school-related articles) as far as these are specifically aimed at minors;
music that can be downloaded for free, specifically aimed at teenagers;
messages in which music is used that is specifically aimed at teenagers;
messages in which the specific language of young people is used;
messages that make use of situations that refer to teenage behaviour: puberty, adolescent infatuation, school parties, examinations;
messages in which Sinterklaas or Santa Claus is used as far as these are specifically aimed at minors;
messages that make use of any style that at that moment is fashionable amongst minors;
messages using names and/or images of zoos or amusement parks;
activations in which – directly linked to the sale of alcoholic beverages – entrance tickets or other items are given away from zoos or amusement parks;
offering premiums to minors during catering promotions;
replicating sports stadiums by means of alcoholic beverage packagings in the context of alcohol advertising;
in the context of an advertising for a non-alcoholic variant of an alcoholic beverage, building an arch of honour by means of packagings of alcoholic beverages at the entrance of a sales point for alcoholic beverages, under which every visitor who enters this sales point must pass;
in the context of an advertising for a non-alcoholic variant of an alcoholic beverage, using promotional displays with flashing illuminated elements, except insofar as these have a function in the context of providing information to consumers in the context of consumers making a purchasing decision as far as these are specifically aimed at minors;
using interactive (rolling) promotional displays in the context of an advertising for a non-alcoholic variant of an alcoholic beverage as far as these are specifically aimed at minors.