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Alcoholvrij code

References to alcoholic beverages

Paragraph 1
In advertisements for a non-alcoholic variant of alcoholic beverage, no alcoholic beverages may be shown. The name of an alcoholic beverage may be mentioned only to the extent necessary to indicate that the advertised non-alcoholic variant of alcoholic beverage is a variant of the alcoholic beverage mentioned in the advertisement (e.g.: “non-alcoholic variant of [brand]”).
Paragraph 2
When showing the advertised product in advertising for an non-alcoholic variant of an alcoholic beverage, it must be immediately clear that that it is an advertisement for the non-alcoholic variant or that the product shown is the non-alcoholic variant of alcoholic beverage and not an alcoholic beverage.
Paragraph 3
Showing the general logo of a beverage brand or showing or mentioning the
general brand name of a company that (also) markets alcoholic beverages, or the general name of an alcoholic beverage is only permitted if it is always made directly and unmistakably clear that it concerns an non-alcoholic variant of alcoholic beverages (e.g.: by using indications such as “0.0%”, “alcohol-free, alcholvrij”, “non-alcoholic”).
paragraph 4
If an advertisement does not comply with paragraphs 1 to 3 of this article, then the Advertising Code for Alcoholic Beverages applies to the entire advertisement.