Events: risk of physical injury

Advertising messages for alcoholic beverages in connection with events is not permitted, if it may reasonably be expected that this may create the risk of physical injury for participants and/or spectators.

Guidelines to Article 16 – Events: risk of physical injury

This refers to the sponsoring of events that apart from the element of competition and/or sports also have aggressive features and/or where bodily harm can be inflicted on participants in the event (such as boxing).