Youth Channels

paragraph 1

Broadcasting stations for youngsters may not advertise for alcoholic beverages.

paragraph 2

Magazines that are specifically aimed at minors may not advertise for alcoholic beverages.

paragraph 3

Internet sites that are specifically aimed at minors may not advertise for alcoholic beverages.

Annually, STIVA (Dutch Foundation for the Responsible consumption of Alcohol) asks an independent agency to determine which television and radio stations are regarded as youth broadcasting stations and issues a press release on this. Events organized by these channels are also prohibited from advertising alcoholic beverages.