Catering industry promotions
paragraph 1 The recommendation of alcoholic beverages by catering promotion teams may not be aimed at minors. The recommendation of alcoholic beverages by catering promotion teams is also not permitted in places where over more than twenty-five percent (25%) of the audience consists of minors at that point in time.
paragraph 2 During catering industry promotions it is not permitted to offer alcoholic beverages free of charge, with the exception of sampling.
paragraph 3 During catering industry promotions it is not permitted to sell alcoholic beverages at less than half of the normal retail price. In addition, no more than one drink per customer may be offered at a discount per promotion.
paragraph 4 During catering industry promotions it is permitted to organize a sampling.
paragraph 5 Catering industry promotions shall be carried out by persons of 18 years or older.
Explanation of Article 25
if a catering industry promotion consists of a sampling, then:
- this sampling may exclusively be held in a catering establishment that has a liquor and catering license or at events which are exempt from the liquor license within the scope of Article 35 of the Drinks and Catering Act. It is not permitted to sample strong alcoholic beverages at events where there is only an exemption in the context of Article 35 of the Alcohol Act. However, sampling is permitted at events with a regular Liquor and Catering Permit.
- only portion sizes of 2cl for spirits, 5cl for wine and 7,5cl for beer, cider and hard seltzer are used. It is permitted to supplement these quantities with non-alcoholic drinks, for example in the form of a post mix;
- a maximum of 1 unit of one brand of alcoholic beverage may be tasted per person per sampling. This also applies when multiple variants of a brand are promoted;
- all members of the promotion team, dressed in the look & feel of the alcohol brand if desired, should be at least 18 years old.