Catering industry promotions

Paragraph 1
The recommendation of alcoholic beverages by catering promotion teams may not be aimed at minors. This form of recommendation is not permitted in places where over more than twenty-five percent (25%) of the audience consists of minors at that point in time.

Paragraph 2
During catering industry promotions it is not permitted to offer alcoholic beverages free of charge.

Paragraph 3
During catering industry promotions it is not permitted to sell alcoholic beverages at less than 50% of the normal retail price. In addition no more than one drink per customer may be offered with a discount per promotion.

Paragraph 4
During catering industry promotions it is permitted to organize a tasting session.

Paragraph 5
Catering industry promotions shall be carried out by persons of 18 years or older.

Explanation of Article 26:

If a catering industry promotion consists of a tasting session, then:

– this tasting session may exclusively be held in a catering establishment that has a liquor license or at events which are exempt from the liquor license within the scope of Article 35 of the Liquor Act;

– solely the following portions are permitted: for hard liquor 2cl, for wine 5cl and for beer and cider 7,5cl;

– a person may taste a maximum 1unit of one brand of alcoholic beverage. If during a promotional campaign several varieties of one brand are being promoted, a person may taste a maximum of 3 units in total. If during a promotional campaign several brands of one variety are being promoted, a person may taste a maximum of 3 units in total. If during a promotional campaign several varieties are promoted, a person may taste a maximum of 3 units in total. In these cases, all alcoholic beverages to be tasted should be different ;

– it is not permitted to taste beer, wine or liquor at the same time;

– all members of the promotion team, if required dressed in the look & feel of the alcohol brand, should be at least 18 years old.