Catering industry promotions
The recommendation of alcoholic beverages by catering promotion teams may not be aimed at minors. This form of recommendation is not permitted in places where over more than twenty-five percent (25%) of the audience consists of minors at that point in time.
During catering industry promotions it is not permitted to offer alcoholic beverages free of charge.
During catering industry promotions it is not permitted to sell alcoholic beverages at less than 50% of the normal retail price. In addition no more than one drink per customer may be offered with a discount per promotion.
During catering industry promotions it is permitted to organize a tasting session.
Catering industry promotions shall be carried out by persons of 18 years or older.
Explanation of Article 26:
If a catering industry promotion consists of a tasting session, then:
– this tasting session may exclusively be held in a catering establishment that has a liquor license or at events which are exempt from the liquor license within the scope of Article 35 of the Liquor Act;
– solely the following portions are permitted: for hard liquor 2cl, for wine 5cl and for beer and cider 7,5cl;
– a person may taste a maximum 1unit of one brand of alcoholic beverage. If during a promotional campaign several varieties of one brand are being promoted, a person may taste a maximum of 3 units in total. If during a promotional campaign several brands of one variety are being promoted, a person may taste a maximum of 3 units in total. If during a promotional campaign several varieties are promoted, a person may taste a maximum of 3 units in total. In these cases, all alcoholic beverages to be tasted should be different ;
– it is not permitted to taste beer, wine or liquor at the same time;
– all members of the promotion team, if required dressed in the look & feel of the alcohol brand, should be at least 18 years old.