Youth Channels

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Broadcasting stations for youngsters may not advertise for alcoholic beverages.

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Magazines that are specifically aimed at minors may not advertise for alcoholic beverages.

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Internet sites that are specifically aimed at minors may not advertise for alcoholic beverages.

Guidelines to Article 23

Annually, STIVA (Dutch Foundation for the Responsible Use of Alcohol) asks an independent agency to determine which television and radio stations are regarded as youth broadcasting stations and issues a press release on this. The advertising of events organised by these stations may not include advertising of alcoholic beverages either. Besides STIVA publishes a list of youth magazines and websites that may not show any advertisements for alcoholic beverages. If promotional actions are referring to a website, this website should state that minors are not allowed to take part in the action. The list of magazines and websites is not exhaustive.