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Outdoor advertising and advertising in cinemas

paragraph 1

Advertising for alcoholic beverages is not permitted on billboards, swanks, bus shelters and illuminated street advertising columns that are placed in view of alcohol rehabilitation centres or primary schools, secondary schools, centres for intermediate vocational education and other educational institutions that are attended primarily by minors, neither when these are placed along motorways or other roads outside built-up areas.

paragraph 2

Advertising messages for alcoholic beverages may not be shown in cinemas before children’s films, family films dubbed in Dutch and before children’s matinee films and school performances. As to other films, advertisements for alcoholic beverages may only be shown if no more than 25% of the audience consists of minors.