Outdoor advertising and advertising in cinemas

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Advertising for alcoholic beverages is not permitted on billboards, swanks, bus shelters and illuminated street advertising columns that are in view of alcohol rehabilitation centres or educational centres that are attended primarily by minors, or along motorways or other ways outside built-up areas.

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Advertising messages for alcoholic beverages may not be shown in cinemas before children’s films, family films dubbed in Dutch and before children’s matinee films and school film programs. As to other films, advertisements for alcoholic beverages may only be shown if minors form no more than 25% of the audience.