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Alcoholcode

Portrayed people

Advertising messages for alcoholic beverages may not show any persons who are younger than or clearly look younger than 18 years old. Advertising messages in which one makes use of staged situations with scripts and models that are hired by or by order of the advertiser, may not show persons who are younger than or cleary look younger than 25 years old.

Explanation of Article 11
Facebook and other (social network) sites with photos in which persons are portrayed who have not been hired by the advertiser and where the content of the site is managed by or on behalf of the advertiser and where the advertiser has editorial control,  may not show any persons who are younger than or clearly look younger than 18 years