Retail and catering industry alert

If a packaging of alcoholic beverage, according to a final decision of the Stichting Reclame Code (Advertising Code Foundation), has been found in breach of the Advertising Code for Alcoholic Beverages (RvA), STIVA will undertake the below-mentioned successive actions:

1. Get in touch with the producer
2. Get in touch with the importer (if applicable)
3. If, within 3 months, no action is taken upon the judgment, STIVA can give out a so-called ‘retail alert’. This means that STIVA gives a warning to the relevant branch organisations of supermarkets, licensed victuallers and catering facilities that the packaging concerned is in breach of the Advertising Code for Alcoholic Beverages (RvA).