Alcoholcode

Retail and catering industry alert

If the packaging of an alcoholic beverage has been found to violate the Advertising Code for Alcoholic Beverages by means of an irrevocable ruling of the (chairman of the) Advertising Code Committee or the College van Beroep (Board of Appeal), STIVA will take the following consecutive measures:

  1. Contact the manufacturer
  2. Contact the importer (if applicable)
  3. If the ruling is not complied with within 3 months, STIVA may issue a so-called ‘retail alert’. This means that STIVA will issue a warning to the relevant trade organizations of supermarkets, liquor stores and the catering industry that the relevant packaging is in conflict with the Advertising Code for Alcoholic Beverages.